Starting a business is easy. Dressing it up with great ideas can feel empowering and exhilarating. But marketing can be draining. When you don’t have sure capital to market and promote your new business, it can be downright overwhelming and impossible. I want to offer my three sure-fire promotional tools that are not only cost effective to your budget, but actually work in marketing your business to generate new customers... (Read the rest of it HERE.)
Bragging about 1K followers? Great! Now what? Turn those followers into cash-yielding relationships. Below are four tips to turning your followers and likes to clients.
1. Make sure your content is aligned with your customers’ needs. It’s time out for writing about stuff you like. What are some of the things that your customers want to read about? Find those topics and write! And make sure your content is intentional. What does your content do for your followers? Is it solving a problem, meeting a want, answering a question, or providing a resource? Also have a CTA (call to action) in your posts. Invite your followers to actually do something other than read. Ask them to like, share, download, etc... (Click here to read more.)
Anybody who knows anything about what I do, know that marketing and brand relationship building is part of what of me. And I couldn’t go by this week, without talking about the latest “marketing snafu” in my blog.
So, there are many comments and opinions as to what infamous retailer, H&M, was trying - or not trying - to do with their recent ad. Let me catch you up to speed, just in case you have no idea what I’m talking about: the latest product line is about animals (no problem there), and in their efforts, they seek to be a more inclusive brand and had an African-American male child (this is important to this story) modeling in a sweatshirt that read “Coolest Monkey in the Jungle.” Now, here’s where the whole thing blew up. If you are in marketing and have not been living under a rock, you know that black men being called monkeys is a well-known racial slur.
Now, the issue I take up here is that this isn’t H&M’s first time under fire for racial or cultural insensitivity. So somewhere down the road, if you bump your head once, it’s shame on me, but if you bump it again, it’s shame on you. It makes me wonder if there is diversity on their marketing team, and not to pull the black card or affirmative action, but to provide a clear perspective of how certain cultural norms or non-normals (I just made that word up) can affect their brand.
Here are some noteworthy tips that I would like to share with small businesses to be mindful of when creating and implementing your marketing campaigns... (Click here to read more.)
Social Media Opinions & Questions. Simply ask a question or for an opinion of your followers. And in return for their responses, provide answers or "thank yous" with a freebie by getting their email...(Click here to read more.)
I was reading a rather interesting and tense conversation on social media about the concerns of net neutrality and its effects on virtual entrepreneurship. The majority, of course, stated that they were very concerned – and their need to be, and by default, there were those who did not see any reason to be up in alarms about it. Well, their exact position on it was that they were glad it is up for discussion to be “shut down.” So, as a virtual entrepreneur myself, and one who prides on service across the board, I decided to blog about it. (Click here to read more.)
Why is customer service so important to online entrepreneurs?
There are many positives to running an online business, but one the cons is that you miss that one-on-one connection with customers and potential customers. You give up that opportunity for them to get to know you on a personal level, and to understand how your brand connects with them.
This is why brand awareness and customer service is so important to not only emphasize, but to re-emphasize. Below, I’m going to share five tips on how to make sure you’re giving great customer service, and why it’s important, even if you’re an online entrepreneur... (Click here to read more)